Sarah Shaw is the Communications Director for WISE, a campaign working with businesses to encourage more girls to study maths and science and more women to join the STEM (science, technology, engineering and maths) workforce in the UK. WISE have a Royal Patron, HRH The Princess Royal, and Sarah manages Her patronage for the organisation as well as all aspects of communication. Along with extensive marketing, PR, events and advertising experience Sarah also has a background in senior management and was awarded the IoD Business Woman of the Year Award in 2003. Previously the Head of Marketing, Sales & Service Delivery for One Medicare, a corporate delivering NHS care, she has excellent public sector insight. Earlier in her career Sarah worked in advertising agencies and also owned a successful commercial photography studio. Outside of work Sarah and her husband have two school-aged children, she plays netball, enjoys her book club and socialising with friends.